Huludao Sets up E-Commerce Platform Starting Online Celebrity Stars Live Broadcast Economy
In Liaoning Huludao Xingcheng Seashore Service Industry New Business Gathering area, an enterprise-oriented e-commerce live broadcast platform with 1,000 anchors selling products and producers, 20,000 kinds of products, and daily sales of 20 million yuan is taking shape.
A month ago, Huludao e-commerce base construction started.Huludao has a clear development goal at the beginning that is to build a “"buy sell across the country" commercial system with anchors selling products, gathering superior products, logistics, cultivating influencer and anchors, new media resource and data integration, trying to create the first seashore e-commerce live broadcasting base.
Agricultural Local Products Sales Finds An Effective Way
During the May Day holiday, 8 web celebritieshad 3 live reality shows in the ancient city and Juehua island with the theme of "people visiting the city and shaking happily", which attracted more than 5.4 million people online.Since the middle of march, Xingcheng has held 9 live broadcasts, with a total of 12.7 million online followers and participants. Xingcheng's name as "web celebrity tourist city" has spread very quickly.
Xingcheng's strong web celebrity live atmosphere attracted the attention of Huludao city's main leaders.They came to carry out work research, communicate with local web celebrity stars, and see the e-commerce live broadcasting work in Xingcheng economic development zone taking shape. They decided to build a Huludao e-commerce live broadcasting base in Xingcheng seashore service industry new gathering area, and invested 20 million yuan to support it.
Build the First Coastal E-commerce Live Broadcasting Base in China
As early as the end of 2019, Xingcheng Economic Development Zone began the exploration of e-commerce live broadcasting.After repeated study and improvement, in the middle of march this year, they successfully set a sales record of 730,000 yuan in a day of live broadcast of hot style.Since then, enterprises have followed, e-commerce live tape goods here to achieve an Indian summer.
However, the good times did not last long. Due to the small number of products to be introduced, fans gradually developed aesthetic fatigue, and sales again was stagnating.
The pain point encountered in the development is the breakthrough point.Xingcheng Economic Development Zone studied together with enterprises and anchors, and decided to set up an e-commerce live broadcasting service platform in the economic development zone, and introduce thousands of anchors to conduct various kinds of commodities, so as to change the former single anchor operation into a group army operation, and let each anchor sell various commodities in turn, so that the fans can always keep the freshness and sell more products instead of dropping their fans.
The activity also solves the chronic problem of lowering the price by anchors, which leads to a decrease in the profits of enterprises.When many anchors bring goods at the same time and achieve the enterprise's sales target, the profit of the enterprise is guaranteed, so as to realize the benign interaction and sustainable development between the enterprise and anchors.
Giving priority to anti-poverty project
On May 13, Huludao E-commerce live broadcasting base officially started construction.It is located in the commercial complex of Quanhai Yulongwan, an agglomeration area of new forms of service industry in The coastal area of Xingcheng, with 150 studios, 750 broadcast studios, 40,000 square meters of business operation space, Bikini Exhibition Center and Starway Logistics and warehousing center.At present, some places have been put into use, signing up 17 web celebrity association, 300 shippers, 50 talent anchors, 5 backstage service and training institutions, 52 signed up businesses, over 270 signed goods types, and 19 agreed cooperation logistics companies.
Good anchors are web celebrities for sure, but web celebrities can not do a good job with goods broadcast.The base has established a self-training system, cultivated e-commerce network anchors affiliated to the base, and formed a network anchor team with direct management, direct camp and direct training.The construction of controllable, marketable and linkage product supply chain ensures the supply of high-quality products sold by e-commerce in the base.At the same time, it will give priority to the projects of aiding farmers and poverty alleviation, set up the team of aiding farmers in poverty alleviation projects, and help the anchors and their products' operation, promotion and shooting and other services.
In the future, it will build a "policy valley" with the lowest operating cost and the best supporting services for e-commerce live broadcasting in China, so that Huludao Xingcheng will develop from the northern e-commerce city of yesterday to the northern e-commerce live broadcasting city of tomorrow.